Shirley has a proven track record of coaching inexperienced and veteran talent to engage with the audience which leads to ratings success.
KFOR-TV News Management Team, Oklahoma City

Shirley Brice working with talent on a green screenWe coach broadcasters to attract viewers, plain and simple. Coaching is not magical, it’s common sense. The audience wants to watch credible, engaging communicators and that’s what we strive for in each coaching session. We also work hand-in-hand with station managers on a variety of talent issues, whether that’s advising on a new hire or incorporating research on a daily basis – all focused on building audience.

Individual Sessions:

We help broadcasters achieve their absolute best delivery – improving voice, physical delivery and choice of language. We provide easy-to-implement coaching techniques to eliminate any delivery distractions while emphasizing all the positives. We don’t stop there – we offer regular follow-up to make sure the training keeps working. Our services also include appearance consultation for clothing, hair and make-up.

Her calm, reassuring, yet honest style works–plain and simple! I’ve been in television news for 30 years, and to this day–I’ve never left a session with Shirley without something I could use to become a better communicator.
Neill McNeill, Senior News Anchor, WGHP-TV Greensboro, NC

Anchors being coached behind a desk

Anchor Interaction Sessions:

TalentTrainers helps the entire team improve relationships both before and behind the camera. That may be advice on body language, voice control or eliminating performance anxiety. In addition, we make sure interactions include the viewer and constantly cross promote.

Team Building Workshops:

Communication between the talent and behind the scenes staff is crucial. We break down barriers to get the whole staff on the same page, often resulting in better performance on camera. Workshops generally include the on-air staff, news management, producers and technical crew.

Online Coaching:

Our coaching techniques can be taught instantly and effectively online. Broadcasters are put through “real life” settings – on the anchor desk or live in the field. We follow up with coaching notes and monitor progress throughout the year.

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