Shirley’s experience both on-air and in working newsrooms gives her instant credibility and respect when she sits across the table from anchors and reporters.
Peter Maroney, President & GM, KDVR/KWGN

Shirley Brice coaching with TalentTrainersFor nearly 25 years, Shirley Brice has coached hundreds of broadcasters in both local markets and on the network level.  She’s always been a news and political junkie, first starting her career covering courts and cops at KTVN-TV in Reno, Nevada. There she learned the thrill of scooping the competition. Next move took her to KTVK-TV in Phoenix, Arizona, where she got to explore the Southwest and cover some major court/crime stories. She later worked for Tribune Broadcasting and the Chicago Tribune Newspaper in Washington, DC. Her position as coach/producer was a critical part of integrating print reporters into the broadcast world. Not only did she coach some of the bureau’s highest profile print journalists, she also served as senior producer for Tribune’s network of television stations around the country. While at the bureau, she covered major national and international stories including 9-11 and the aftermath.

Shirley has worked with many different types of clients over the years; broadcasters, print reporters, corporate executives and total video novices. Her past broadcast experience gives her a unique edge.  She’s been there and knows what the talent goes through from doing live-shots in 110 degree weather to ad-libbing when the prompter fails. That total understanding of performance gives her the necessary tools to help others perform their absolute best.

Shirley provides crucial direction, with techniques that can be implemented immediately. After each coaching session, we’ve seen improvement in our staff….in both performance and attitude.
KFOR-TV News Management Team, Oklahoma City, OK

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